Backstage Pass · Paid members

Backstage Pass

I open the books on building The Next CRO — the hours, the subscribers, the costs, and the revenue. No rounding up, no rounding down. For paid members only.

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Paid members only

Get the full Backstage Pass

Every Backstage Pass — the real hours, subscribers, costs, and revenue behind building The Next CRO — is reserved for paid members. Read the whole series, plus everything else behind the curtain.

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Backstage Pass #1 Paid

The Cookbook: Phase 2. Strategy & Positioning

Phase 2 of the playbook: turn your topic list into a one-page strategy brief sharp enough to say no with — audience, differentiator, and how you'll know it works.

Backstage Pass #2 Paid

The Cookbook: Phase 1. Building The Next CRO

Phase 1 of the playbook for building a thought-leadership site with AI: how to find topics grounded in real demand — not a brainstorm you happen to like.

Backstage Pass #3 Paid

What it took to build The Next CRO

I built The Next CRO — brand, website, content, metrics, and launch plan — in about 38 hours of nights-and-weekends work spread across 20 days. Here's exactly where every hour went, and why the timeline looks the way it does.

Backstage Pass

Get the full Backstage Pass

The Cookbook: Phase 2. Strategy & Positioning

The Cookbook: Phase 1. Building The Next CRO

What it took to build The Next CRO

Join the next generation of CROs