Phase 2 of the playbook: turn your topic list into a one-page strategy brief sharp enough to say no with — audience, differentiator, and how you'll know it works.
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Phase 1 of the playbook for building a thought-leadership site with AI: how to find topics grounded in real demand — not a brainstorm you happen to like.
I built The Next CRO — brand, website, content, metrics, and launch plan — in about 38 hours of nights-and-weekends work spread across 20 days. Here's exactly where every hour went, and why the timeline looks the way it does.
Strategic Leadership · Coming Up The CRO role is, at its core, a leadership role — one that requires a different kind of judgment than what got