Pipeline Coverage Ratio
How much qualified pipeline you hold relative to the target you need to close — and why the lazy '3x rule' is usually wrong.
Win Rate
The percentage of qualified opportunities you win — deceptively simple, and almost always measured inconsistently.
Sales Cycle Length
The average time from opportunity creation to closed-won — the metric that sets your planning horizon and compounds through everything else.
Net New ARR
The headline number a CRO actually owns: new logo plus expansion, minus contraction and churn.
Forecast Accuracy
How close your committed forecast lands to actual results, measured from a fixed snapshot — the metric that builds or burns a CRO's credibility.
News
Why am I doing this?
I can't help myself. That's why. When I was building my company, Plannuh (acquired by Planful as the Planful for Marketing